wearout factor

wearout factor definition - business

wearout factor

The tendency of an advertising campaign or technique to be used to the extent that it is no longer effective. For example, a corporate advertiser uses the same advertising segment over and over during a season of baseball broadcasts.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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