qualitative analysis

qualitative analysis definition - business

qualitative analysis

Subjective study of something using nonmathematical methods. For example, a firm considering a merger evaluates the other firm's management quality, labor relations, and customer satisfaction. Compare quantitative analysis.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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