qualified lead

qualified lead definition - business

qualified lead

A potential customer who meets standards established by the seller. For example, a vacation timeshare pays a marketing company for the names and addresses of families who meet an established income and age requirement.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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