media buyer

media buyer definition - business

media buyer

The person with the responsibility for buying and placing advertising space in print and Web media, and time on radio and television. A media buyer may work for the organization doing the advertising, but more likely works for an advertising agency as a buyer for its clients.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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