leader pricing

leader pricing definition - business

leader pricing

Establishing a low price for a very popular product in an attempt to attract customers who are likely to purchase other products at regular price. For example, grocery stores often use milk, sugar, and eggs for leader pricing.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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