hypothesis

hypothesis definition - business

hypothesis

A provisional explanation for a set of facts or observations. For example, a firm's marketing department may have more than one hypothesis about why a new product met with failure in the marketplace. Each hypothesis may later be examined more thoroughly to test its validity.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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