buyer's market

buyer's market definition - business

buyer's market

A market in which the supply of an asset swamps demand to the point that prices fall below the level expected under normal circumstances. For example, when a region with deteriorating economic activity loses population as people move to areas where jobs are more plentiful, a likely result is many houses being put up for sale, thus creating a buyer's market for housing. Compare seller's market.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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