buyer behavior

buyer behavior definition - business

buyer behavior

The decision-making processes of buyers in purchasing and using goods and services. Buyers may be either ultimate consumers or agents or dealers who purchase goods for resale to ultimate consumers. See also consumer behavior.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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