below the line

below the line definition - business

below the line

Of or relating to unconventional promotions such as celebrity endorsements, packaging inserts, and newspaper stories that do not use direct advertising. Compare above the line 2.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.